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Jaffa was established in 1975, in the Serbian town of Crvenka. The company first gained public renown for their Jaffa cakes which remains a favourite today.  As part of Jaffa’s mission and vision of constant innovation, Jaffa launched a cocoa biscuit extension to its beloved classic Jaffa cakes called Jaffa cakes Choco. By ensuring consistently high-quality products, along with constant investment in its employees and community, Jaffa has become a beloved Eastern European confectionary brand, popular amongst the young and old.