Cup4Cup Gluten Free Whole Wheat Substitute Flour x 6 units

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  • A Great Substitute for Whole Wheat Flour: Chef Thomas Keller’s Cup4Cup’s™  Wholesome Flour is the only Gluten Free, Non-GMO, dairy-free, 1:1 substitution for whole wheat flour that is a source of fibre and omega fatty acids.
  • Superior Taste & Texture: Your favourite recipes are possible with this flour. Just as you would with regular whole wheat flour, add a little more liquid or fat when using our Wholesome Flour.
  • Make it a healthy choice: Cup4Cup wholesome flour is made with golden flaxseeds and rice bran delivering 4 g of fibre, 1200 mg of omega-3 fatty acids and 14 g of whole grains per serving.
  • Easy to Use: Not only is it a cup for cup, gram for gram substitution, the Cup4Cup Wholesome Flour is also Non-GMO Verified, Kosher and is free from tree nuts, peanuts and soy.
  • Everyday Recipes for Inspiration: Check out our library of recipes on our site for delicious gluten free recipes you can serve your entire family and friends. You are bound to receive great fanfare!


One Master Case: 6 units

Single Unit MSRP: $16.49



Cup4Cup’s story began in 2010 at The French Laundry when Chefs there developed a way to provide the restaurant’s gluten-free guests with a Cornet of Salmon Tartare that tasted just like the original recipe. This development was revolutionary for the restaurant as gluten-free guests could now have the same dining experience as the other guests. This innovation originally led to the idea for a ready-to-go packaged potato crisp snack. However, the chefs understood that flour, a basic household necessity, would have a greater impact and opportunities for more applications for those living a gluten-free lifestyle. The outcome was Cup4Cup—the first 1:1 gluten-free flour that eliminated complicated conversions and delivered on taste, texture and performance. Just as its name suggests, Cup4Cup replaces traditional all-purpose flour or whole wheat flour in any recipe, cup-for-cup and gram-for-gram, but you’d never know the difference. Cup4Cup also provides easy-to-use baking mixes, a library of sweet and savory recipes developed by chefs for the gluten-free community, their friends and families. With the spirit of collaboration at the heart of the brand, Cup4Cup encourages its users to be interactive and share their ideas and recipes for the benefit of the larger community.


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